When most people hear the term “marketing,” they usually think about paid advertising. But the internet presents so many other ways to tell the product about your company and its offerings. And, marketing is much more than just paid advertising. This post will detail some low or no cost tactics for your online guerilla marketing […]

How to Turn Window Shoppers Into Buyers With Your Unique Selling Proposition When you first started your business, you likely thought about what made you different from your competition, and how your service or product would solve your customer’s problem. You may not have realized it then, but you were in the process of formulating […]

There was a time, years ago, when you could discover how people found out about your website directly from Google. The search engine would offer website operators the ability to see what keywords were used to access their sites, giving you immediate, real-time access to your search data. As of 2011, however, Google made a […]

If you plan on updating or fully redesigning a website, be sure to set goals and carefully assess your users’ needs. These questions can help you complete a highly successful project: 1. What already works well? When they update websites, some companies mistakenly discard popular features, content or design elements. This can cause traffic and […]

How popular is Windows 10? Released on July 29, 2015, Windows 10 received generally favorable reviews. TechRadar.com reviewer Dan Grabham’s verdict: “Feature-wise, Windows 10 is the new Windows 7. It’s robust, pleasant to use and – perhaps best of all – free.” What? The “new Windows 7”? What about Windows 8 and 8.1? According to […]

Humanity is rapidly hurtling forward at a breakneck speed toward a high-tech reality dominated by web-enabled mobile devices. The average worker’s typical workday has been revolutionized over the past couple of decades. For all the good that these improvements in technology have brought, there is still a downside that cannot be denied: Data security vulnerabilities. […]